Power for Tomorrow Announces Leadership Changes Amid Rapidly Evolving Energy Landscape
Power for Tomorrow announced a series of leadership appointments that support the organization’s next phase amid a rapidly changing U.S. energy landscape, marked by soaring electricity demand and projected continued growth driven by data centers, electrification, and new domestic manufacturing.
Brad Viator has been elected President of Power for Tomorrow, effective immediately. In addition, Alison Williams has been appointed Senior Vice President, Public Policy & Regulatory Affairs, and Gary Meltz has been appointed Senior Vice President, Communications.
Together, the new leadership team brings decades of experience across utility regulation, public policy, and strategic communications at a moment when electricity customers face increasing pressure from surging demand, infrastructure constraints, and complex regulatory debates.
“The energy sector is facing generational challenges that call for steady, strategic leadership,” said Keith Windle, Chair of the Board of Power for Tomorrow. “Brad Viator brings deep experience that will strengthen Power for Tomorrow’s work as we advocate for customers and fair pricing in an increasingly complex regulatory environment – one where reliability, affordability, and long-term planning have never been more critical.”
As president, Viator will lead Power for Tomorrow’s efforts to advocate for policies that protect customers through the regulated utility model, ensuring reliable service and fair rates as the power sector adapts to unprecedented demand growth.
“I’m honored to take on this role at such a critical time for electricity consumers across the country,” Viator said. “Power for Tomorrow’s mission – advocating for a regulated utility framework that delivers affordable, reliable service – has never been more important. As electricity demand continues to accelerate, we must ensure policies keep customers atthe center of decision-making. I’m grateful to the Board for its confidence and look forward to working with our members and partners to advance solutions that put customers first.”
Williams will lead Power for Tomorrow’s public policy and regulatory strategy, focusing on federal and state issues that affect electricity pricing, grid reliability, and investment. Meltz will oversee communications, strengthening the organization’s voice with policymakers, media, and stakeholders nationwide.
These leadership changes underscore Power for Tomorrow’s commitment to guiding the organization through a period of rapid change in the electricity sector while ensuring customers benefit from reliable service, reasonable costs, and thoughtful regulation.