Our Mission

 
 

Power For Tomorrow is the nation’s leading resource for practical research, commentary, and information on the consumer benefits of the regulated electric utility model.

PFT was launched following the tragedy in deregulated Texas. Despite its dangerous flaws, efforts to deregulate electricity markets remain. In fact, a number of well-funded groups exist to promote utility restructuring and deregulation.

We offer a practical analysis of how regulated utilities are best positioned to produce reliable electricity, protect consumers, and adapt to the quickly changing energy landscape; all while allowing states to pursue their own public policy goals.

Our advocacy is focused on ensuring that the public, government officials, the media and other interested parties understand that sensible oversight of utilities is the best regulatory framework to ensure consumers have access to affordable, reliable, and increasingly clean energy.

We stand for electric utility regulation that:

  • Puts consumers first. The electric market is difficult for consumers to navigate and fundamentally designed to benefit large business interests. Sensible regulation is a consumer protection issue. All electric systems should be designed to first protect consumers as the need for electricity in everyday life increases.

  • Ensures reliable access to affordable power. The vertically integrated utility model, in which electricity generation, transmission and distribution are fully integrated within one provider, is well positioned to empower customers to benefit from the changing electric grid. It also ensures that states can protect customers by providing them access to reliable, affordable power and helps achieve public policy goals.

  • Promotes a clean energy future. The regulated utility model offers benefits to consumers and the environment as the nation transitions to a cleaner energy future. Energy choices made through a planned, integrated process can keep rates low, maintain reliability and meet environmental priorities.

  • Spurs innovation. Regulation must keep pace with the rapidly evolving dynamics of the utility industry, matching the pace of intense innovation in the energy sector. Appropriately regulated, the vertically integrated utility can harness robust energy sector competitive dynamics to benefit consumers.

 
 

Regulators and vertically integrated energy companies should also explore ways to modernize regulation to deliver increased customer value. Such reforms should prioritize:

  • New and existing infrastructure. The infrastructure of the networked grid is the single greatest asset to facilitate the new energy economy and the regulated model ensures that all customers get affordable, reliable service.

  • Fair, equitable access to electricity that benefits the greater good. Regulation must ensure that those who benefit from the grid pay their appropriate share so that special interests don’t get special deals at the expense of the public at-large.

  • Clean energy investment. A successful transition to a more sustainable power system cannot be accomplished without substantial investment from financially viable energy companies.

  • Innovation. Customer demands for customized energy solutions like solar, distributed energy resources, energy efficiency, storage and microgrids can be accomplished through a regulatory environment that grants flexibility and gives incentives to innovate to meet consumer needs.

 

Supporters

Meet the Team

Brad Viator, President

As President of Power for Tomorrow, Brad Viator brings over two decades of experience in energy policy, public affairs, and strategic campaigns to advancing the organization's mission. Brad is also the founder of b strategic, a Washington, DC-based strategic consulting firm. Previously, he served as Vice President of External Affairs at The Edison Electric Institute (EEI), where he led federal and state engagement for America's investor-owned electric utilities, oversaw the association's PowerPAC, and managed labor relations and community affairs. At EEI, Brad also launched The Campaign Institute at Georgetown University, a program that teaches senior electric company officials how modern campaigns work.

Earlier in his career, Brad led political engagement in the Western US for the National Association of Realtors and worked on political campaigns at the local, state, and federal levels. A Texas native, Brad earned his Bachelor of Science in Political Science from Texas A&M University. He serves on the board of the Bipartisan Leadership Project and coaches youth sports.

Alison Williams, Senior Vice President, Public Policy & Regulatory Affairs

Alison Williams brings over 20 years of energy policy and regulatory expertise to the industry's most pressing challenges, including utility planning, customer programs and rates, electricity markets, and grid resilience. She is also Vice President of Energy Policy & Research at b strategic. Prior to her current roles, Alison led regulatory strategy at Idaho Power Company, focusing on large customers, customer programs, rate design, and wildfire. Her career also includes directing state regulatory policy at the Edison Electric Institute, developing federal energy policy at the U.S. Department of Energy, and conducting energy market analysis at Bloomberg Government.

Alison holds a Master’s in Public Policy from American University with a concentration in energy and natural resource economics and a Bachelor’s degree in Political Science from the University of California, Davis.

Gary Meltz, Senior Vice President, Communications

Gary Meltz served as PFT’s Executive Director from 2020 through 2025. In addition to his work with PFT, he is the Principal of Meltz Communications, a boutique crisis management and high-stakes communications firm. He has worked in public affairs since 2000 with a focus on energy.

Meltz is currently the Public Affairs Editor at Real Clear Politics. Prior to being in public relations, Meltz worked on Capitol Hill in both the House and the Senate, served in the office of the Vice President of the United States, and worked at the Democratic National Committee. From 2012-2022, Gary managed the University of Kansas’ (his alma mater) Washington Internship Program — one of the oldest university internship programs in the nation’s capital. 

Delaney Brown, Policy Analyst & Program Coordinator

Delaney focuses on the utility business model, policy research, and the industry trends as well as supports the events and member engagement activities for Power for Tomorrow.

A proud Clemson University graduate, she leverages her study of economics, as well as political and legal theory, to evaluate and analyze the complex regulatory environments of the utility industry.